What you’ll learn
Digital Business Transformation is less about technology and more about aligning digital strategy with business strategy to create a competitive advantage. Today’s business world can be characterised by hyper competition and digital disruption. It’s not enough to just optimise the business processes. Doing so risks disruption from new players. Established companies have to innovate and build new business models and digital strategies using digital technologies. This program helps you to achieve this goal. Specifically, you’ll learn
Course Videos
Module 1 – Digital Business Transformation(DBT)
This module introduces DBT and gives a broad introduction to three questions
Module 2 – American Express Case Study
This module discusses how American Express, a 150-year-old company transformed its customer decision journey using digital technologies.
Module 3 – Strategic Responses
This module analyses the four strategic responses to Digital Disruption. In the process you will learn in depth about the drivers of these responses.
Module 4 – McLaren F1 Race Car Case Study
This case analyses the digital capabilities of McLaren and understand how it leveraged its strengths to move into new businesses for growth.
Module 5- Nike Case Study
This case discusses how platforms and sensors change the way we think about strategy by analysing Nike’s digital transformation process.
Module 6 – Cisco Case Study
This case study explores how Cisco tried to fundamentally change its business model using Industrial Internet. You will learn in detail about the challenges it faced and what changes it made to its various business functions.
Module 7 – Agility
In this module you will learn about Agility and how it is helping organisations experiment and innovate.
Module 8 – Digital Leadership
This module delves deep into the competencies and behaviours that are needed for Digital Leadership.
Module 9 – Axel Springer Case Study
This module discusses cultural transformation in Axel Springer, a German based media company. You will learn how it culturally integrated its various digital media companies and successfully transformed its business.
Module 10 – KPN Case Study
KPN, a Dutch telecom company embarked on a digital transformation journey. This case analyses the leadership challenges and the initiatives undertaken by its leaders.
